United Therapeutics - Custom 50x50
A flagship booth for ATS 2023 Annual Meeting in San Diego, CA
Transplant-science giant United Therapeutics needed a 2500 square foot flagship booth to make a splash at ATS’ annual meeting.
Neu Concepts delivered a visually stunning custom 50’ x 50’ booth chock full of interesting moments to tell their story.
Design Objectives
-Express their brand presence on the show floor
-Tell the United Therapeutics story in an engaging way
-Display their suite of groundbreaking therapeutic drugs
-Provide space for conversations to happen organically
The “four pillars” of UT’s transplant therapeutics drugs were displayed on impressive 16’ towers bathed in on-brand light and supported by portrait monitors running drug information and ISI.
We installed an impressive 16 foot tall graphic wall to raise awareness for prostacyclin, sported UT’s whimsical new art direction bathed in spotlights. Sheer fabric banners allowed the viewer a peeks through information to more detailed background images.
The impressive reception area supported multiple greeters backed by a faux-neon sign and a lush greenery wall to compliment their artwork.
United Therapeutics wanted to show off their fascinating origin story, D.E.I. initiatives, and benefit plan to serve their communities.
The UT Cafe hospitality activation was a huge hit with guests wandering the show floor looking for a pick-me-up. Impressive lighting effects and a bar-height counter invited people to stay a while and chat with staff.
