Troxler Labs Virtual Showroom
professional AR/VR design work from my career-launching job at Neu Concepts LLC
A virtual, interactive showroom fully immerses prospects as they explore Troxler’s product offerings. Information hotspots highlight key features and engage audiences with compelling video content. The virtual tour allows prospects to interact with large-scale products that typically can only be demoed at Troxler’s facility.
It’s all in the details
Troxler Electronic Laboratories, Inc. produces precision quality control and measurement equipment for the highway and construction industry. With a comprehensive portfolio of field products, Troxler wanted to enable their sales team to demonstrate product from anywhere, at any time.
A virtual, interactive showroom experience immerses online visitors in the world of Troxler and their product offering.
Oversized and heavy product offerings historically too unwieldy and large to bring to the trade show floor can now be experienced up close and personally.
Designed as a 360 walk-through tour with all equipment drawn to scale, users can view products from all angles to get a better understanding of how the equipment works.
Detailed hotspots strategically placed throughout the tour offer opportunities for customers to learn more and explore video content.
The virtual tour was placed on a subdomain for easy, direct access and linked from their corporate website.
Audiences can quickly explore products without navigating their main website, while the sales force can access targeted product information instantly.
As Troxler’s story and product line evolve, the rendered tour can easily be expanded to include new rooms, products, and content.
Finch Troxler approached our team with a vision for a digital version of their facility, designed by his late father, and wanted our virtual experience to pay homage to their architectural lineage.
When the user first drops into the virtual tour, they are greeted with a modernized lobby that echoes their existing facility, and provides a framework to interact with their products in a personal way.
Inside the virtual showroom, each product hotspot has an informational popup with action items: an educational or promotional video and a link to the Troxler website.
A simple H.U.D. in the top right corner provides users & demo staff with a menu to quickly jump between products & the showroom lobby.
this tour is now LIVE ON TROXLER’s WEBSITE,
and can be viewed with full interactivity.
