Blues.io - Custom 20x30 for CES 2023
A landmark show for our team - we sent one of our most ambitious custom builds to the largest trade show in North America.
Design Challenges:
-Demo space for blues’ (6x) product offerings
-Demo space for (8x) custom client applications
-Brand awareness to generate buzz and encourage product adoption
The Build with Blues wall provided their team a high-tech display space to show off their product offerings.
Two custom tri-demo kiosks provide (6x) clients space to present their bespoke solutions that use Blues’ products.
A custom coffee bar creates a crowd draw and provides two additional clients with in-context product demo space.
the Blues Cafe was a hit - once word got out, the line grew around the booth space, allowing salespeople to chat up their captive audience members.
A custom coffee bar had extra storage for the barista’s needs, and easily transforms into a reception counter for smaller layouts.
The coffee bar capture included two additional product display areas for Rezzi (smartcan waste tracking) and True Mfg. (residential refridgeration).
DESIGN PHASE
Final 20’x30’ space pitched to client
The 20’x30’ booth layout breaks down to ship as a 10’x20’ inline booth for smaller shows.
The 10’x20’ Inline breaks down even further into a compact, one-crate 10’x10’ popup. Intended for overseas shipping and use.
Finish Options
Final Material Palette
Approved Final Renderings
BUILD PHASE
The complex curves of our design provided a real challenge for our shop staff. We created a plywood skeleton and skinned it with lightweight laminate to keep shipping costs down.
Painted tambour was a new material for our production staff. First it was painted in the spray booth and then brad-nailed directly to the cabinetry.
The final lighting effect turned out beautiful.
Products were mounted semi-permanently using VHB-velcro tape.
FINAL SETUP - CES 2023 - LAS VEGAS, NV
